Have you ever had discussions about businesses you are familiar with while others may not be as familiar. Many times you can jog someones memory with a description of the companies logo because this is the face of there business. No matter what business you run across you will see that they have branded themselves in one way or another, good or bad. Whether you are a large national company, small local business, or a startup, it is important to brand your company in a way that will leave that impression you are expecting. Your finger print should be etched in there mind.
"Is your logo worthy of being worn on a customer's chest?" Phillip E. Honstein
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